PRIVACY POLICY
Privacy Policy
Last updated: August 27, 2026
Muse & Airy is operated by Elvaris Brands Limited (“Muse & Airy,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit museairy.com, make a purchase, contact us, or otherwise use our website and related services (collectively, the “Services”).
By using the Services, you acknowledge the practices described in this Privacy Policy.
1. Personal Information We Collect
Depending on how you interact with us, we may collect the following categories of personal information:
Information You Provide
- Your name, email address, telephone number, billing address, and shipping address
- Order, payment, delivery, return, exchange, and refund information
- Account details, saved preferences, and shopping-cart information
- Messages, product reviews, survey responses, and customer-service inquiries
- Marketing preferences and information you provide when subscribing to our emails
Information Collected Automatically
When you visit or use our website, we and our service providers may automatically collect information such as:
- IP address
- Browser type and device information
- Operating system
- Pages viewed and links selected
- Referring website
- Website interactions
- Approximate location based on IP address
- Cookie and similar technology identifiers
Payment Information
Payments are processed securely by third-party payment providers. We do not directly store complete credit or debit card numbers. Our payment providers may collect and process payment information in accordance with their own privacy policies.
2. How We Use Personal Information
We may use your personal information to:
- Process payments and fulfill your orders
- Arrange shipping and provide delivery updates
- Manage returns, exchanges, refunds, and warranty requests
- Create and maintain customer accounts
- Save shopping carts and customer preferences
- Respond to inquiries and provide customer support
- Communicate with you about orders, payments, deliveries, and account security
- Improve our website, products, customer experience, and services
- Personalize website content and advertising
- Measure website performance and marketing effectiveness
- Detect and prevent fraud, misuse, security incidents, and illegal activity
- Send promotional emails where permitted by law or with your consent
- Comply with legal, tax, accounting, and regulatory obligations
- Establish, exercise, or defend legal claims
3. Legal Bases for Processing
If you are located in the European Economic Area, United Kingdom, Switzerland, or another jurisdiction that requires a legal basis for processing, we rely on one or more of the following:
- Contract: Processing necessary to complete your purchase, deliver your order, or provide requested services
- Legitimate interests: Operating and improving our business, providing customer support, preventing fraud, and protecting our website
- Consent: Sending certain marketing communications or using non-essential cookies where consent is required
- Legal obligation: Complying with applicable legal, tax, accounting, and regulatory requirements
You may withdraw your consent at any time. Withdrawal will not affect the lawfulness of processing completed before consent was withdrawn.
4. How We Disclose Personal Information
We may disclose personal information to trusted third parties that help us operate our business, including:
- Shopify, which hosts and supports our online store
- Payment processors and financial service providers
- Shipping carriers, logistics partners, and fulfillment providers
- Returns and customer-service providers
- Website hosting, information technology, and security providers
- Analytics, advertising, and marketing partners
- Professional advisers, including legal, accounting, insurance, and compliance providers
- Government, regulatory, law-enforcement, or judicial authorities where required by law
We may also disclose information in connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction.
These parties receive personal information only as reasonably necessary to perform their services, operate our business, or satisfy legal obligations.
Our store is hosted by Shopify. You can learn more about how Shopify handles personal information at:
5. Cookies and Similar Technologies
We and our service providers use cookies, pixels, tags, and similar technologies to:
- Operate and secure the website
- Remember shopping carts and preferences
- Understand how visitors use our website
- Measure website and advertising performance
- Prevent fraud
- Personalize content and advertising
Where required by law, we will obtain your consent before using non-essential cookies.
You can manage your choices through our cookie banner, the “Cookie Preferences” or “Your Privacy Choices” link on our website, or your browser settings. Disabling certain cookies may affect some website features.
Where legally required and technically supported, we also recognize valid browser-based opt-out signals, such as Global Privacy Control.
6. Advertising and Analytics
We may work with analytics and advertising partners to understand website activity, measure campaign performance, and display advertisements that may be more relevant to your interests.
These partners may use cookies or similar technologies to collect information about your interactions with our website and, in some cases, other websites.
We do not sell personal information for money. However, certain advertising activities may be considered a “sale,” “sharing,” or use for “targeted advertising” under some US state privacy laws. Eligible customers may opt out through the “Your Privacy Choices” link on our website or by contacting us.
7. Marketing Communications
If you subscribe to our marketing communications, we may send you product updates, brand news, special offers, and other promotional content.
You can unsubscribe at any time by selecting the unsubscribe link in our emails or contacting us at hello@museairy.com.
Even if you opt out of marketing, we may continue sending essential transactional messages relating to your orders, payments, deliveries, returns, or account security.
8. Your Privacy Rights
Depending on where you live, you may have the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate personal information
- Request deletion of your personal information
- Request a portable copy of certain personal information
- Withdraw consent where processing is based on consent
- Object to or restrict certain processing
- Opt out of marketing communications
- Opt out of targeted advertising or certain data sharing
- Appeal a decision relating to a privacy request, where applicable
- Submit a complaint to your local data-protection authority
You may exercise your rights by contacting us at hello@museairy.com.
We may need to verify your identity before completing your request. Where permitted by law, you may use an authorized agent to submit a request on your behalf. We will not discriminate against you for exercising your privacy rights.
If you are located in the EEA or United Kingdom, you may also lodge a complaint with the data-protection authority in your country of residence.
9. Data Retention
We retain personal information only for as long as reasonably necessary to:
- Provide our Services
- Complete transactions and maintain business records
- Comply with tax, accounting, and legal obligations
- Prevent fraud and security incidents
- Resolve disputes
- Enforce our agreements
- Establish, exercise, or defend legal claims
Retention periods may vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements.
10. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no method of transmission over the internet or electronic storage system is completely secure. We cannot guarantee absolute security.
You are responsible for keeping your account credentials confidential and should contact us if you believe your account or personal information has been compromised.
11. International Data Transfers
Elvaris Brands Limited is based in Hong Kong, and our service providers may operate in other countries, including the United States, Canada, the United Kingdom, and countries within the European Economic Area.
As a result, your personal information may be processed outside your country of residence. These countries may have privacy laws that differ from those in your jurisdiction.
Where required by applicable law, we use appropriate safeguards for international data transfers, which may include contractual protections approved by relevant regulatory authorities.
12. Children’s Privacy
Our Services are intended for a general adult audience and are not directed toward children under the age of 16.
We do not knowingly collect personal information from children under 16. If you believe that a child has provided personal information to us, please contact us so that we can take appropriate action.
13. Third-Party Websites
Our website may contain links to websites or services operated by third parties. We are not responsible for the privacy, security, or content practices of those third parties.
We encourage you to review the privacy policies of any third-party websites you visit.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our Services, business practices, technology, or legal obligations.
When we make changes, we will post the updated Privacy Policy on this page and revise the “Last updated” date. Where required by law, we will provide additional notice of material changes.
15. Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how we handle personal information, please contact us:
Brand: Muse & Airy
Operated by: Elvaris Brands Limited
Email: hello@museairy.com